Trump sinks still lower with attacks on Heidi Cruz

150827102252-donald-trump-july-10-2015-super-169Common Sense is getting fed up with this. This is the third column this year in which it has been necessary to say something positive about Ted Cruz. Since Cruz joyfully alienates anyone who could be a possible ally, he lacks one of the key skills to be president. He is also uncompromising by nature, and while this column has no desire to see any president roll over too easily on questions of the budget, Cruz is also a forceful advocate of social conservatism. In an ideal world, this column favors a grand bargain in which Democrats surrender on the economy and Republicans on social issues. 

But despite the significant failings of Senator Cruz, this column has already been obliged to defend him from the ridiculous suggesting by Trump and Trumpists that he is not constitutionally qualified to be president and to praise him for his brave stand against agri-business welfare in Iowa. And now we have the wife-wars.

A few weeks ago a campaign group which targets Donald Trump published a Facebook meme aimed at voters in Utah, especially LDS (Mormon) women, which showed a very tacky picture of Melania Trump from a GQ spread, for which she posed, with the caption “Meet Melania Trump. Your next First Lady. Or, you could support Ted Cruz on Tuesday”. In Utah, Cruz was already leading but was polling close to the 50% threshold which would give him all the delegates. (Cruz actually won 69% of the vote. Trump was third behind John Kasich). As Mitt Romney, who carries considerable weight with Utah’s LDS voters, has pointed out, the only way to stop Trump is to vote for whomever has the best chance of defeating him in any given state. In Utah, that was Cruz. 

The super-PAC which ran this campaign has no links to Cruz or the LDS Church. I should declare an interest here, as the campaigner who runs Make America Awesome (America is already great) is a friend of mine. The purpose of the campaign – as is obvious from the strapline and the images on the website – is to defeat Donald Trump. It is not and never has been to elect any particular candidate in his place. Liz Mair, who runs the group, briefly worked with Scott Walker when he was a candidate and has previously worked with Carly Fiorina and Rick Perry on other campaigns. She is not taking orders from Ted Cruz or anyone else. 

But Donald Trump does not bother to check facts before he fires off tweets, or care much when factual discrepancies are pointed out to him. He tweeted: Lyin’ Ted Cruz just used a picture of Melania from a G.Q. shoot in his ad. Be careful, Lyin’ Ted, or I will spill the beans on your wife! Cruz responded: Pic of your wife not from us. Donald, if you try to attack Heidi, you’re more of a coward than I thought.  

And Cruz is right. The ad was not from him. 

Trump then retweeted a tweet from a supporter comparing Melania Trump’s looks with those of Heidi Cruz. Ted Cruz then called Trump a “sniveling coward” and claimed that “real men” don’t attack women. Heidi probably doesn’t need Ted’s macho posturing. She is a successful banker at Goldman Sachs, former Treasury official, and the orchestrator of Ted’s hugely successful campaign fundraising. 



Quentin Langley is a Senior Lecturer in Marketing at the University of Bedfordshire Business School as well as a freelance columnist published in the UK and all parts of the US. He blogs on social media and crisis communications at


  1. Trump did not throw the first punch in the spousal wars.

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